Oh geez...did you watch the whole thing?

Binge drinking...?
Thats it..?

It is obvious something happened to that girl to make her think that there was no other way.

I thought it was clever the idea was a bit same-y, but the camera work was great and the little extra bits were really well done as well like how the phone ringing that she misses/ignores could be from the person she is missing, but she can't read it. I'm a little disappointed that nothing happened, however, there's no real climax or anything. But that's how Glazer directs his videos, I suppose . I also love that MA made sure they weren't in the video as themselves, bands definitely earn my respect when they do that, treating the video as an art form and not just accompaniment for the song.

Emilia, try this other video from Glazer, it's very abstract but also very awesome, one of Radiohead's earlier tracks.